The existence of tablet PCs have actually been started more than five years ago. Digital slate, as the term for the tablet PC, the time had also been using touch screen technology as it is now. However, other technologies are not much more seductive than a notebook computer so that consumers are reluctant to switch to tablet PCs.
"Tablet PC must have an element of fun, fun. That way, people would rather take her everywhere," said Product Manager Samsung Galaxy Tab PT Samsung Electronics Indonesia (PT Sein) Adina Nesvia on the sidelines of the Samsung Media Trip on Seoul, South Korea, last weekend.
Factor high mobility and meet the desires of consumers that are now being pursued by manufacturers of tablet PCs anywhere, including Samsung. Vice President of Global Marketing Division, Samsung Electronics Telecommunications Younghee Lee said, sooner or later every person with a high mobility requires a tablet PC, depending on the lifestyle and needs.
Lee emphasized that the existence of smartphones actually had enough to communicate basic needs, such as sending / receiving electronic mail and surfing the internet. The function of entertainment such as watching videos and games also become an integral feature of the smartphone.
"But why (use) the tablet PC? Because tablet PCs provide a different experience. The screen is bigger so more easily enjoy the spectacle, its features are also more sophisticated," Lee said in a press conference is limited at the Samsung factory in Suwon, South Korea, Thursday (19 / 5 / 2011).
That's why Samsung is so aggressively targeting the tablet PC market. Samsung Galaxy Tab 7, which was launched in Indonesia in September 2010 has now captured 71 percent of the tablet PC market in the country. Now PT Sein had taken square off to market the latest variant of the Galaxy Tab, the Galaxy Tab sail a 10.1-inch and 8.9 inches.
"Not only that, we also develop services and content, we develop all hubs such as e-Reading and social hub. Transformed into smartphone mobile industry and we need to do it quickly, not only about hardware, but also software," said Younghee Lee.
Fast moving
All variants Galaxy Tab uses the Android operating system made by Google. This condition makes the Samsung inevitably have to keep abreast of the changes made by Google on the open source operating system. At the same time, Samsung is also required for responsiveness to changes in consumer behavior, including in terms of product design.
"If the products we create will become a flagship (leading), we can only involve a lot of people in teams to design it," said Jinsoo Kim as Principal Designer Design Group, Mobile Communication, Samsung Electronics.
The changes that can occur at any time depending on market conditions and Samsung worked quickly to respond to it. Samsung Galaxy Tab 10.1, for example, has transformed design in just two months since it was introduced first time in Barcelona, Spain, February. At that time, this variant was designed with a thickness of 10.6 mm. In fact, the product is now more slim up to 8.6 mm only.
Jinsoo Kim said, Samsung could just make it thinner again, but it must consider the functionality and convenience of use. To be sure, any changes must be adjusted to taste the market, suitable to its use widely in various fields, and fit for a variety of customers with different needs.
"We want to become a leader in this industry and create good products. We believe we can provide all the products needed, but we can not divulge now," said Younghee Lee.
Looking at Samsung's ambition to master the tablet PC market, it will be very interesting to see the development of tablet PCs in the future. Indonesia as one of the largest market in Southeast Asia, Samsung are certainly going to enjoy the technological evolution of mobile devices. Also be attractive when consumers were treated to a large selection of other tablet PCs, whether it be based on Android or special operating system made by the manufacturer of the device.
